Modern Communication Essay

As our modern generation continues to build and discover new ways to make life easier, the USPS (United States Postal Service) is having trouble adjusting. They still go by traditional ways which is time consuming. People may no longer need their services because of the newly developed way called â€Å"emailing†. The internet has provided a faster and cheaper way to send messages. Regardless, the USPS is an essential and simply needs to update their postal service. The USPS has been delivering for over two centuries and has greatly expanded their service across the country. They provided job opportunities and a big success with the cross-country rail system. The USPS has made it this far, so they should keep providing services everywhere in the United States. The world may be changing, but we adapt to it. So can the USPS. There are many ways the USPS can meet the needs of the people. Source A (Stone) As listed and explained, people today prefer to email. So the USPS should get into the emailing trend so their services could run a lot better. They can increase their services, advertise with coupons, and reorganize/motivate staff. The USPS should rebrand their company or come up with a catchy slogan that reflects on their company that it is up to date and reliable. A new slogan can make a great difference today. Source C (O’Keefe) The USPS talks about a projection that will confirm change for the business. Customers are leaning towards the internet and other standard-mail options rather than USPS’s first-class mail. The USPS effort to gain what they had loss includes no Saturday deliveries, longer delivery times for letters and packages, higher-stamp prices and potential future layoffs. There will be flexibility and only changes that are necessary will be made. The article, â€Å"Sending, Getting ‘Real’ Mail Still Magic.†, Source F (Cullen) Kevin Cullen talks about his opinions on the plummeting business of the USPS and how he prefers old-fashioned delivery. According to him, emailing is fast and simple, and fast and simple is what we’re all obsessed with. It gets things done faster and makes life easier. Regardless, Cullen reveals the value in receiving handwritten documents and letters, because people care less about â€Å"snail† mail. He mentions that it simply costs 44 cents to send a thank-you card from Danville to Sandybeach, Hawaii, or Alaska. A genuine bargain! Cullen explains that written documents, letters, and records would last much longer. Emailing is efficient, but electronic records wont last forever. They aren’t as valuable as a solid document, on real paper. The USPS has been going through difficult times since they had stopped making profit in 2006. Thanks to Cullen, there is hope t hat there’s someone out there who believes in old-fashioned delivery. Although we encounter faster ways to deliver our letters and send messages, I personally believe in hand-written letters. They have value and effort put into them. The USPS may be facing difficult problems due to vast technology; but I believe they can make a comeback. There are many other people who probably have letters years ago, and can’t be taken away by a simple, â€Å"delete† button. There are no faulty complications when it comes to documents. Anyways, the USPS can improve their business in many ways and increase their services.