Marketing Strategy For The New Marketing Opportunity Essay

3. The final part of the assessment involves determining the final marketing mix in relation to the new marketing opportunity. As part of finalising your marketing mix, answer the following questions: ï‚ §Ã¯â‚¬  What environmental factors could have an impact on the selected marketing mix e.g. economic conditions, the political or legal environment, etc? †¢ Competition: To compete in new market, company has to do marketing mix and determine market strategy for Price, Place, products and promotions. †¢ Economical factors: Is information that is necessary for determine marketing opportunity for future activities. Considering from the area and condition of the new market and also the behavior of the customer then distribution channel will be decided. †¢ Technological changes As a result of changing in technology, the company has to determine whether to upgrade the current technology or to change the whole system in term of improvement. However, company itself realizes that changing comes with cost. It is necessary to rate the cost and benefits business will receive from changing. ï‚ §Ã¯â‚¬  How could the environmental factors you have identified impact on the marketing mix? Environmental factors Impacts on the marketing mix Environmental factor 1: Competition Impacts on prices: Pricing for new market can be calculated from the cost of entering the new market. It can be higher or cheaper or remain the same Price changing is expecting to affect the total sales volume and profit to business.Show MoreRelatedMarketing Opportunities: Starbucks, Procter Gamble, and IBM1134 Words   |  4 PagesMarketing opportunities The three chosen firms are Starbucks, Proctor Gamble and IBM. These organizations have been chosen for different reasons. First, all three companies were chosen because they are multinational corporations. Starbucks is a coffee shops retail chain and it is well known around the world and especially in the US. Starbucks has strong brand image and brand recognition and the company has a strong corporate culture which is centered on valuing their employees and customers tooRead MoreCompany and Marketing Strategy: Partnering to Build Customer Relationships1465 Words   |  6 Pageshow to design business portfolios and develop growth strategies 3. Explain marketing’s role in strategic planning and how marketing works with its partners to create and deliver customer value 4. Describe the elements of a customer-driven marketing strategy and mix, and the forces that influence it 5. List the marketing management functions, including the elements of a marketing plan, and discuss the importance of measuring return on marketing investment Chapter Outline 1. Companywide StrategicRead MoreEssay on Marketing Strategies970 Words   |  4 Pageshttp://www.intel.com/jobs/careers/marketing/ http://blog.hubspot.com/blog/tabid/6307/bid/5256/Sales-Vs-Marketing-Whose-Job-is-it-to-Generate-Leads.aspx Content:  The decision content includes market opportunity analysis, brand development, advertising, pricing and basic sales force management decisions. It also includes a simplified profit analysis. Decisions by Quarter Quarter 1: Setup your company, evaluate market opportunities and prepare for test market. †¢ DetermineRead MoreUnderstanding Marketing and Marketing Process with Developing Marketing Opportunities and Strategy1717 Words   |  7 PagesUnderstanding  Marketing  and  Marketing  Process Marketing  is  the  organizational  function  charged  with  defining  customer  targets  and  the  best  way to  satisfy  needs  and  wants  competitively  and  profitably.  Since  consumers  and  business  buyers  face an  abundance  of  suppliers  seeking  to  satisfy  their  every  need,  companies  and  nonprofit organizations  cannot  survive  today by  simply  doing  a  good  job.  They  must  do an  excellent  job  if they  are  to remain in  the  increasingly  competitive  global  marketplace.  Many  studies  haveRead MoreAlternative Strategies of Managing Business1776 Words   |  7 PagesAlternative Strategies of Managing Business Alternative Strategies of Managing Business Introduction The success of any business company depends on the strategy it takes on to increase its efficiency. This is because all organizations look forward to increase their returns, and minimize their expenditures. In light of this, success in a business then depends on how successful it is in maximizing its resources, and expanding its market share. This can only be realized when alternative strategies areRead MoreThe Meaning of Marketing Strategy1470 Words   |  6 Pagesï » ¿The meaning of marketing strategy The contemporaneous business society is extremely dynamic and forces the economic agent to develop and implement a wide array of tactics in order to overcome the challenges raised by various categories of stakeholders. For instance, the organizational staff members are becoming more demanding and also more valuable, generating an internal need to better manage and retain talent, as well as an external competition among employers. Then, the forces of globalizationRead MoreMarketing Strategy Planning And Marketing Research1500 Words   |  6 PagesNowadays, marketing has become an increasingly vital aspect which can drive the organization to develop and launch the new product successfully, even though marketing was not the worthiest priority for the organizations during 3-4 decades ago. In order to clarify the importance of marketing role that played in the development and launch of new products, the meaning of marketing needs to be referred. Marketing can be simply defined as â€Å" meet needs profitably† (Kotler and Keller, 2012) and â€Å"managingRead MoreChapter 1 Summary: Warren J. Keegan: Global Marketing Management, 7th Edition956 Words   |  4 PagesChapter 1 Introduction to Global Marketing  § What is Global Marketing? Global Marketing is the process of focusing the resources and objectives of a company on global marketing opportunities. It means widening the business horizons to encompass the world when scanning for opportunity and threat. This decision to entering new markets depends strongly on the companys resources, managerial mindset and the nature of opportunity and threat, which not every company is able to. In the 1990s, theRead MoreHow Sports Managers Successfully Market Their Organization And / Or A New Product?1457 Words   |  6 Pagestheir organization and/or a new product? Introduction Although marketing is described to involve a variety of activities, such as production, pricing, sales and advertising, the focus of it is to satisfy the needs or desires of consumers without no doubt (Smith and Stewart, 2014). ‘The customer is the alpha and omega of marketing’ (Kahle and Close, 2011, p.2). In other words, the customer is the starting points and ending points of marketing. In turn, sport marketing is usually defined as ‘the applicationRead MoreMarket-Entry Timing: Product and Service1051 Words   |  4 PagesService A  market entry strategy  is the planned method of delivering and distributing  goods  or services  to a  target market. Hence, the timing is critical when introducing a new product or service. Oftentimes, a market entry strategy is contingent upon sound marketing principles involving the five Ps Price, Product, People, Place, and Promotion in the marketplace (Constantinides, 2006). Such principles rely upon an organizations agility in capitalizing an opportunity cost in the market. Indeed

The Industrial Revolution Essay - 1847 Words

The Industrial Revolution Going to work for a full day isn’t much fun after working fifteen hours the day before! 60-70 hour work days are never pleasant in anybody’s mind. How is it that so many people did this during the Industrial Revolution? Was it because they wanted the extra money? Or was it because they wanted the high political or economic status? For some people these were the reasons, but for most it was because of one concern. Survival! The Industrial Revolution greatly changed the workplace and the proletarians. The Factory system was changed forever by the name of one man, Richard Arkwright. Even though Arkwright was not a great inventor, he used other peoples ideas to advocate his own ambitions to the next level. â€Å"He†¦show more content†¦Mathew Boulton would use the invention as a pumping device for water. This would greatly change factory development and the people who worked their. The Steam Engine could be the most significant invention of the Industrial Revolution (Mantoux 230-250). The Spinning Jenny and the Steam Engine were the key inventions that created the Industrial Revolution. In the beginning of the nineteenth century factory working conditions were bad. Diseases that occurred in the occupation were at a high risk also with, accidents and harsh discipline. These were the physical affects of the beginning of the Industrial Revolution, but with them were issues with social class consisting of moral degradation, and female competition for male jobs. Also from the factory style of life abortion was quite high and infant and child deaths were at the highest rate ever recorded. (King Timmins 55) Most 19th century factories were grim brutal places, and working conditions were harsh. The normal factory worker contained a shift of 14 to15 hours. This is not to add that it might take the workers two hours to walk there and back. Working conditions were so bad that it caused diseases. ForShow MoreRelatedIndustrial Of The Industrial Revolution1666 Words   |  7 PagesMartinez English IV, 1st hour 4/29/16 The Industrial Revolution The Industrial Revolution set people away from farms and small villages and moved them to cities and towns because of the job opportunities that arose in the cities. The Industrial Revolution not only helped people move along in the late 1700s and early 1800s but also it has made the people what they are today. During the Industrial Revolution, the movement from an agrarian society to an industrial one reshaped the roles of families, widenRead MoreThe Revolution Of The Industrial Revolution917 Words   |  4 PagesWhen thinking of the industrial revolution, I usually correlate this transitional period to great advancements in machinery, and an increase in jobs. However, after looking past the surface of the industrial revolution, in regards to the promise of great wealth, this promise was not kept, along with other issues. I believe that a â€Å"better life† would mean that people would not have to go through the same struggles they once did before the revolution, struggles such as not having a job, money, homeRead MoreThe Industrial Revolution943 Words   |  4 PagesThe Industrial Revolution, a Revolution that began in Britain in the nineteenth century, saw people move from working in the farming industry to working in factories. This transition from an agrarian society meant that many people moved to cities in search of jobs. New methods of manufacturing allowed goods to be produced far more cheaply and quickly than before. However, the Revolution came with its own negative consequences. The lives of children during the Industrial Revolution were torturousRead MoreThe Industrial Revolution1633 Words   |  7 Pagesmeans of communication, factories to manufacture the products you need, places to work, and ways to travel and transport goods. And what made these possible? The answer is the Industrial Revolution, which started in Europe around the year 1730. A revolution is a major change or turning point in something. The Industrial Revolution was a major turning point in history and in the way people lived. Their careers, living situations, location, values, and daily routines all changed, and they needed it desperatelyRead MoreThe Industrial Revolution1097 Words   |  5 PagesBefore the advent of the Industrial Revolution, most people resided in small, rural communities where their daily existences revolved around farming. Life for the average person was difficult, as incomes were meager, and malnourishment and disease were common. People produced the bulk of their own food, clothing, furniture and tools. Most manufacturing was done in homes or small, rural shops, using hand tools or simple machines. Did You Know? The word luddite refers to a person who is opposedRead MoreThe Industrial Revolution1090 Words   |  5 PagesShort Term Misery†¦ Long Term Gain There are two major industrializations that have occurred through out history, both which began in England. The Industrial Revolution was from 1750 until 1800. The first and second industrialization were filled with many inventions, new societal ideas, new raw materials, new sources of power, also new ideas and societal implements were made enabling the world and society to evolve. Overall these industrialization was filled with death, neglect, and disease but endedRead MoreThe Industrial Revolution936 Words   |  4 Pageseconomist Robert Emerson Lucas wrote in regards to the Industrial revolution: For the first time in history, the living standards of the masses of ordinary people have begun to undergo sustained growth. The novelty of the discovery that a human society has this potential for generating sustained improvement in the material aspects of the lives of all its members, not just the ruling elite, cannot be overstressed.† (Lucas 2002). The revolution itself was ce ntred in Britain before spreading to theRead MoreThe Industrial Revolution705 Words   |  3 PagesThe Industrial Revolution was the quintessence of capitalistic ideals; it bred controversy that led to Karl Marx’s idea of communism as a massive grass roots reaction to the revolution’s social abuses. Firstly, the Industrial Revolution featured the construction of machines, systems and factories that allowed goods to be manufactured at a faster rate with a lower cost. The seed drill made it so there could be â€Å"a semi-automated, controlled distribution and plantation of wheat seed†(Jones 2013). SecondlyRead MoreIndustrial Revolution1160 Words   |  5 Pagesend of the 19th century, a significant change took place in the fundamental structure of the economy. That change was industrialization. During this time period, the United States of America changed from a large, agricultural country, to an urban industrial society. The process of industrialization began to take place in America, and eventually took over the economy during this period. Entrepreneurs and inventors put together various machines and businesses to help better the country function on aRead MoreThe Industrial Revolution Essay2099 Words   |  9 PagesThe Industrial Revolution was one of the largest social and cultural movements that changed the methods of manufacturing of metal and textiles, the transportation system, economic policies and social structure as well. Before the Industrial Revolution, people used to live by season due to agriculture. They thrived on whatever food was in season. Now, as a result of the Industrial Revolution, we live regimented and almost everything that is made, is mass produced. I will discuss three major topics

Are Adult Stem Cells Are Been Curing Diseases - 933 Words

Medicine has evolved tremendously over the past few centuries, but there are still many bodily conditions that are yet to be treatable. However, the use of adult stem cells is proving to be an extremely effective method to cure a wide range of medical disorders. While little funding is available for stem cell research, the outcomes are beginning to look promising. In the article, â€Å"Adult Stem Cells Are Already Curing Diseases,† Jean Peduzzi Nelson, a stem cell researcher from Wayne State University, argues for more funding and research in the area of stem cells. She presents instances in which stem cells have worked to help cure certain conditions and backs her argument with data to support her reasoning. Nelson’s argument sufficiently persuades readers of the necessity of stem cell use as she begins and concludes her argument convincingly, gives the reader some insight as to how stem cells work, and uses personal examples to demonstrate how stem cells have direct ly helped cure certain medical conditions. Stem cells are a topic that may be unfamiliar to many people. Before the article is read, the reader knows that the author, Jean Peduzzi Nelson, is well educated on stem cells as she researches and studies stem cells at Wayne State University. This immediately establishes the writer’s credibility before she begins to propose her argument. Nelson’s background greatly strengthens her argument as it shows that she is an expert in the field of stem cells and allows theShow MoreRelatedAdult Stem Cells Vs. Embryonic Stem Cell Research1108 Words   |  5 Pages4/4/16 Adult Stem Cells vs. Embryonic Stem Cells â€Å"The unspecialized cells are differentiated cells created are known as stem cells† (Miller Ph.D., Levine Ph.D., 2012). Embryonic and Adult stem cells are the only types of stem cells. Stem cell research shows a good deal of promise in the aiding of curing diseases. Both embryonic and adult stem cells show promise in curing diseases, but it is unclear which type of stem cell is more effective. The human embryo for embryonic stem cell researchRead MoreThe Medical Promise Of Embryonic Stem Cells1626 Words   |  7 PagesEmbryonic Stem Cells Why should people suffer from diabetes, Alzheimer’s, sickle cell anemia, leukemia, and plenty of other degenerative diseases while the cure lies in our hands? After James Thompson, a developmental biologist, reported that he had derived the first human embryonic stem cell line (Thomson), the potential of curing degenerative diseases was revealed. Ph.D. holder and deputy director of FDA’s office of Cellular, Tissue and Gene Therapies, Stephanie Simek, explains that stem cells are unspecializedRead MoreStem Cell Research1149 Words   |  5 Pageshas been an explosion of interest in stem cells, not just within the scientific and medical communities but also among politicians, religious groups and ethicists,3 Fiona Watt argued. Although overhearing debates and controversy regarding stem cells on the news, television or conversation is common, many aren’t aware of what the big debate is about or what stem cells truly are. The major argument against stem cell research is that it is morally wrong and unethical. To phrase it simply, a stem cellRead MoreStem Cell Research : Ethics, Cloning And Curing The Disease1220 Words   |  5 PagesOutline Stem Cell Research - Ethics, Cloning and Curing the Disease Introduction According to former Speaker of the House, John Boehner, †Stem cell research must be carried out in an ethical manner in a way that respects the sanctity of human life.† In recent events, stem cell research has caught the attention of the nation and stirred up controversy about the research and ethics along with it. Ethically, stem cell research has caught more attention than the research behind it. Stem cell researchRead MoreThe Advantages and Disadvantages of Stem Cell Research Essay1197 Words   |  5 Pagesyears, there has been a continuous controversy regarding the bioethical issues of stem cells and the pros/cons of its research. In order to understand the clash of opposing opinions on stem cells, it is important to know the root of stem cells, as well as their functions and scientific findings. â€Å"Stem Cells are very essential to develop organisms. They are non-specialized cells which have the potential to create other types of specific cells, such as blood, brain, tissue or muscle cells† (ExperimentRead MoreStem Cells Are Good Or Bad?968 Words   |  4 Pages Stem cells are cells that can be changed into other cell types. There are positive and negative aspects to them. They can help and danger people’s lives. Stem cells have many properties and uses. There is a big debate on whether stem cells are good or bad. There are many different opinions but I will write about what I think on this subject. The unique properties of stem cells are that they are capable of dividing and renewing themselves for a long time. This means they can multiply as many timesRead MoreThe Debate Of Stem Cell Research1660 Words   |  7 PagesThe Great Stem Cell Debate In 1998, President Bill Clinton issued a National Bioethics Advisory Commission to begin to study the question of stem cell research (Stem Cells Fast Facts). Since then many advances have been made and stem cells have been used to aid in the alleviation of several medical conditions such as macular degeneration, bone marrow deficiencies, and growing new sheets of new skin for burn victims (Hug). Even though there is much stigma surrounding stem cell research, the medicalRead MoreFor years, scientists have been using stem cells to help cure diseases and research different1000 Words   |  4 Pageshave been using stem cells to help cure diseases and research different illnesses that come from deformed cells. In recent years, however, a debate has risen over where we should get these stem cells from. Because of the way stem cells are helping sick individuals and furthering research, the use of stem cells shouldn’t be stopped. The sources from which stem cells are acquired, howev er, should be limited. While acquiring adult stem cells is completely safe and productive, using embryonic stem cellsRead MoreEssay on Stem Cells: The Cure for Uncontrollable Diseases of the Past1246 Words   |  5 PagesParkinson’s disease, Lou Gehrig’s disease, Sickle Cell Anemia, Alzheimer’s. This world is plague by countless diseases and there existed a time where, after many failed research attempts, scientists began to believe that people would always suffer from these diseases. However, with the introduction of stem cell research those past notions were dismissed. Upon their introduction, stem cell’s provided a new hope to the world and it proved itself to be an invaluable asset. Through stem cell researchRead More A Look at Stem Cell Research Essay1424 Words   |  6 PagesA Look at Stem Cell Research Research in the development of stem cells has become increasingly popular over the past decade. The fascination in the study of stem cells by scientists comes from the mystery of what the essential properties are and how cells differ. With the discovery of determining how stem cells are self renewing and identifying what causes stem cells to become specialized leads to the ability to create more cell-based remedies as well as preventing birth defects, more precise

Ecological Models And Health Behavior Change Essay

Ecological Models And Health Behavior Change On individual level changes in health promotion and ecological approaches target and influence multiple health behaviors. This is because the individuals living in the environment are embedded in temporary change of behaviors. Therefore it is very important to consider ecological approaches, changing health behaviors and environmental factors while designing operational and supportable health promotion plans. Healthcare promotion is primarily based upon the public health and under this the world has changed very rapidly. Prevention against the diseases is the main health care issues and many professionals have derived many possible solutions to it. Application of ecological approaches in†¦show more content†¦These interventions are provided by health care professionals at individual level and it is not considered safe for everyone. The medical treatments provided to control obesity may benefit an individual but the entire population may not respond well to the changing behaviors unless the root causes are not identified. That is why the obesity epidemic will continue and the people will not stop eating more than they require. The lacking is due to the contributing environmental factors like more fast food consumption, more sedentary lifestyle, less involvement in outdoor games and less use of recreational parks and walkways. The difference in the ecological approach as compared t o the medical approach is it does not blame the person and addresses the complexity of the changing health behaviors (Hovell, Wahlgren Adams, 2009). The social etiology of the disease depends on the underlying causes of the disease which is directly related to the risk factors adopted by the people for unhealthy behaviors. These causes and factors lie in the sociocultural environment. For example heart disease, the outcome of the disease is dependent on bad eating habits, excessive use of tobacco and sedentary lifestyle. All these are considered to be the environmental influences and the researchers are working on to change these factors with the aspect of health promotion (Glass McAtee, 2006). Social Action Theory (SAT) Social actionShow MoreRelatedCommunity Conceptual Model1282 Words   |  6 PagesCommunity Conceptual Model Community Conceptual Model Conceptual models are effective guides and tools used for nursing practice. They merge concepts and ideas providing a framework for how to think or demonstrate the elaborate connections between concepts, structures, or a system. They categorize existing interrelationships amid concepts into ways that can effectively direct actions and interventions. The objective of this paper is to define and examine the social ecology model and its applicationRead MoreBSHE 500 Take Home Exam 1 Essay1689 Words   |  7 Pagessocial ecological framework was presented in class as providing many possible avenues for research and program implementation.   Using the required readings and lectures, write about the pros and cons of a social ecological framework for understanding health behaviors and designing health promotion programs. Your analysis should lead to a conclusion about the framework. The social ecological framework comprises of person-focused and environment-focused interventions designed to promote health. The socialRead MoreAttention Deficit Hyperactivity Disorder Essay1000 Words   |  4 PagesDeficit Hyperactivity Disorder, or ADHD for short, is a chronic disorder of the brain which leads people to act in a manner that is impulsive and hyperactive; it also causes people to have difficulties with attention (The National Institute of Mental Health [NIMH], 2016). Some signs and symptoms of ADHD are hyperactivity, inattention, and impulsiveness. These symptoms can affect how a person develops mentally and functions as a person. Not everyone with ADHD will experience all these symptoms, and someRead MoreThe Incidence of Childhood Inactive Behavior Growing at an Alarming Rate1750 Words   |  7 PagesIntroduction/Overview It is accepted that the incidence of childhood inactive behavior is increasing at a disturbing rate. The physical activity level and health behavior of the youth population has the capability to be a valuable instrument in countering this undesired behavior and the obesity pandemic as well as lowering all-cause mortality (Tudor-Lock et al., 2011). According to the center for Disease Control and Prevention, childhood obesity rates have doubled among children since 1980 (McNamaraRead MoreThe Macrosystem: From Child to Adult Essay1384 Words   |  6 Pagesexamining society, culture, and ecological system. Mental health and community counselors should keep in mind the complex, reciprocal interactions that characterize personal behavior in situations. Macrosystem: Describes the culture in which individuals live. Cultural contexts include developing and industrialized countries, socioeconomic status, poverty, and ethnicity. There have been a number of theories surveyed that are foundational to the profession of mental health counseling. The foundationalRead MoreSmoking Essay1568 Words   |  7 PagesSmoking has a very progressive history, which is important in understanding the social aspect of the behavior. In the early 1500s, Christopher Columbus brought the tobacco leaves of the America’s to Europe. From there, the world found a great love for tobacco, making it a crop of great commodity and thus crating more demand for slave labor at the time. After the Civil War, smoking continued to be a popular commodity, even through World War II where a General reported cigarette rations being equallyRead MoreThe Social Ecological Model ( Sem )1138 Words   |  5 PagesThe Social Ecological Model (SEM) was created to develop an understanding of the relationships between an individual and their social surroundings. While many other models use narrowly conceived frameworks, the SEM considers multiple lev els of influence. At the core of the model lies the individual, with three levels of social influence surrounding -- representing interpersonal relationships, organizational/community influence, and governmental policy action (CDC, 2015). Social Ecology is an all-encompassingRead MoreA Life Course Approach For Injury Prevention892 Words   |  4 Pagesprevention: a â€Å"lens and telescope† conceptual model† examines the prospect of extending common injury concepts (Haddon Matrix) by integrating ecological (lens) and life course (telescope) models into injury research. The paper delineates how the â€Å"lens and telescope† models would urge looking beyond proximal influences to injury to more distal, but equally important potential contributing factors. 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This is because the number of people infected with the disease has increased over the years, since the first case was reported. Statistics show that over 34 million people are infected globally. The disease has been declared a pandemic due to the effects it has caused globally. Therefore

Social Studies Interview and Standards Investigation Free Essays

string(58) " work effectively with students from diverse backgrounds\." Running Head: INTERVIEW AND STANDARDS INVESTIGATION Interview and Standards Investigation Sarah Woods Grand Canyon University EED 465 Curriculum, Methods, and Assessment: Social Studies Leah Barley December 8, 2011 Interview and Standards Investigation Social studies is a complicated subject for teachers to teach and for students to learn because it encompasses so many different disciplines. On top of that, society is characterized by increasingly rapid social and technological changes that affect what social studies content is being taught to students (NCSS, 1988). For many years students have been forced to learn low cognitive level information that lacks meaning and fails to transfer to real life situations. We will write a custom essay sample on Social Studies Interview and Standards Investigation or any similar topic only for you Order Now For these reasons Social Studies is the subject that students love to hate (Hope, 1996). Rather than dwelling on what has gone wrong in the past, it is best to look to the future and learn from past pedagogic mistakes to determine what can be done to energize social studies instruction in order to restore respect by students and teachers alike for such an important field (Hope, 1996). The implementation of state and national standards has been an important step in making this happen. This assessment will evaluate the state of Arizona’s Social Studies Standards for sixth grade for thoroughness, clarity, user friendliness, and comprehensiveness. It will go on to provide a well-supported, objective, academic response to the interview conducted with Ms. Traci Smith, a sixth grade social studies teacher at Will Rogers Junior High in Claremore, OK, and the standards investigation by analyzing how social studies is taught today. The Arizona Department of Education website contains five sixth grade history strands that emphasize World history from its earliest cultures through Enlightenment, including the early cultures of the Americas. The Arizona State Standards for sixth grade are extremely thorough containing strands for American History, World History, Civics/Government, Geography, and Economics each with well-defined concepts and performance objectives for students at the sixth grade level. According to the NCSS definition of Social studies, each of these topics plays a vital role in social studies education. The thoroughness of these standards helps guide lesson planning and learning because teachers know exactly what they are supposed to teach and students know exactly what they are supposed to learn in order to achieve mastery. The Arizona State Standards for Social Studies are very clearly defined by topic. This makes them easy to read and understand. This reduces confusion and frustration and promotes integration with other subject areas. Each strand is broken down further into concepts that explicitly say, where applicable, which other strand(s) they connect with in order to further student understanding. This characteristic makes the Arizona State Standards for Social Studies extremely user friendly. Finally, the Arizona State Standards for Social studies are very comprehensive. They cover a large scope of information in order to help Arizona students develop the ability to make informed and reasoned decisions for the public good as citizens of a culturally diverse, democratic society in an interdependent world (NCSS, 1993). According to Ms. Smith, social studies instruction has come a long way since she began teaching fifteen years ago. When she started it was common practice for students to read the sections in the social studies textbook, answer the questions at the end, and then take a test to demonstrate what they learned. This seemingly meaningless busy work compounded by the implementation of NCLB led to a dramatic reduction in social studies content as teachers became more concerned with high stakes testing in the primary subject areas. High stakes testing has contributed to the trend of moving away from constructivist learning and student centered teaching approaches such as discussions, role-playing, research papers, and cooperative learning (Vogler Virtue, 2007). This is in dramatic contrast to what new teacher education programs are teaching which may be setting new teachers up for failure once they reach the classroom. In spite of the demands of high stakes testing, when Ms. Smith realized that social studies was beginning to slowly disappear from the curriculum altogether she decided to take a stand. Ms. Smith is now the sixth grade English and World History Department Head at Claremore Public Schools. Although she does teach from a textbook, Ms. Smith employs numerous hands on activities to convey subject matter to the students. For each section the students must create a project that coincides with the lesson. Her favorite section is on the Middle Ages in Europe. During this lesson the entire sixth grade participates in meaningful learning activities such as making head gear and shields, memorizing poems from this era that they must recite to their classmates, and learning the requirements for becoming a knight or a lady. Students earn certificates for acts of chivalry and the individuals who have the most certificates at the end of the unit are awarded a crown as 6th grade King and Queen. The unit culminates with a field trip to the Renaissance Festival and the Castle of Muskogee, a landmark in Oklahoma, which is where the Renaissance Festival is held (Personal Communication, T. Smith, December 12, 2011). These activities are much more meaningful than simply reading the text and completing the section review. This allows students to practice their literacy and public speaking skills which, according to Wineburg (2005), are crucially relevant for schools because it provides a way of thinking about text that allows students to find truth in the cacophony of voices that confront them in the social world. Social studies instruction is heavily influenced by teacher preparation programs. These programs are meant to teach future teachers how to teach social studies effectively. Historically these programs have had to respond quickly to social issues and events by developing courses in social sciences and education that address the concerns of minority groups. For example, a recent increase in the numbers of English Language Learners in the nation’s schools has led to added pressure to prepare teachers to work effectively with students from diverse backgrounds. You read "Social Studies Interview and Standards Investigation" in category "Papers" For the most part these influences have had a positive impact on the preparation of social studies teachers; however in some cases the creation of new classes and requirements for pre-service teachers has led to a bloated curricula and programs that lack clear purpose (Adler, Dougan, Garcia, 2006). The NCATE standards embolden pre-service teachers to refine their focus to prevent overlap and redundancy. Most teacher preparation programs are aligned to professional teacher standards such as this. This helps to adequately prepare teachers to facilitate learning for today’s students so that they are informed, knowledgeable, and eventually able to compete in a global society. Standards based instruction has been a double edged sword for social studies instruction. On the one hand it has led to the reduction in social studies content as a result of high stakes testing since social studies is not one of the subjects covered under NCLB, but on the other hand social studies standards have revitalized social studies instruction to help make learning fun, meaningful, and relevant for students increasing the chances that they will be able to transfer the concepts learned in the classroom to real world scenarios. If social studies teachers can continue to resist the urge to teach to the test and do everything they can to employ effective teaching strategies then hopefully everyone will realize how important social studies content is for students at all grade levels. This will ultimately result in civic minded individuals who are understanding, knowledgeable, and tolerant of other cultures which will serve them well into adulthood. References: NCSS. (1988, June). Social studies for early childhood and elementary school children: Preparing for the 21st Century. Retrieved from http://www. ncss. org/positions/elementary. Hope, W. 1996). It’s time to transform social studies teaching. The Social Studies. Washington: Jul/Aug 1996. 87, 4. Retrieved from http://proquest. umi. com. library. gcu. edu:2048/pqdweb? index=7did=10101635SrchMode=3sid=1Fmt=3VInst=PRODVType=PQDRQT=309VName=PQDTS=1323634607clientId=48377aid=1. Arizona Department of Education Standards Based Teaching and Learning. (2006) . Social Studies Standards Articulated By Grade Level Sixth Grade. Retrieved from http://www. azed. gov/wp-content/uploads/PDF/SSGrade6. pdf. National Council for the Social Studies. (1993, September). A vision of powerful teaching and learning in the social studies: Building social understanding and civic efficacy. Social Education. 57, 213-223. Vogler, K. Virtue, D. (2007, May). â€Å"Just the facts ma’am†: Teaching Social Studies in the era of Standards and high stakes testing. The Social Studies. Retrieved from http://web. ebscohost. com. library. gcu. edu:2048/ehost/pdfviewer/pdfviewer? sid=f1d20017-f490-4fd4-833e-c04d40d45566%40sessionmgr111vid=2hid=113. Wineburg, S. (2005, May). What does NCATE have to say to future history teachers? Phi Delta Kappan. Retrieved from http://web. ebscohost. com. ibrary. gcu. edu:2048/ehost/pdfviewer/pdfviewer? sid=8a089d33-cc0e-40df-aaee-cdf4091de420%40sessionmgr112vid=2hid=113. Adler, S. , Dougan, A. , Garcia, J. (2006, January). NCATE has a lot to say to future social studies teachers: A response to Sam Wineburg. Phi Delta Kappan. Retrieved from http://vnweb. hwwilsonweb. com. library. gcu. edu:2048/hww/results/external_link_ maincontentframe. jhtml? _DARGS=/hww/results/results_common. jhtml. 44. Interview Notes Traci Smith, a 6th Grade Social Studies Teacher and 6th grade English and World History Department Head, has 15 years of experience in the classroom. Social Studies Interview Questions: 1. Do you use a textbook? If so, do you like the content? Do the students have workbooks or activity sheets to accompany the textbook? Yes, we use Glencoe’s textbook, World History: Journey Across Time – The Early Ages The students have 2 workbooks: A note-taking guide which we use from time to time, and a Guided Reading book which we do not use very often. There are teacher resources for each of the units which include vocabulary practice and guided reading activities. There are also other resources for mapping, cause-and-effect, and comparing the past to the present. . What is your favorite Social Studies lesson to teach? What sort of hands on, meaningful activities or innovative teaching methods do you use when teaching this lesson? My favorite unit to teach is the Middle Ages of Europe. The entire 6th grade participates in making head gear, shields, memorizing and reciting poems, and learning about the requirements for becoming a knight or a lady. This unit culminates with a field trip to The Castle of Muskogee where they hold the Renaissance Festival. This unit is taught at the end of the year and is a highlight for the 6th grade. We award those who have shown chivalry and crown a 6th grade King and Queen. 3. In 1992 the National Council for the Social Studies (NCSS) adopted the following definition of the field of social studies: Social studies is the integrated study of the social sciences and humanities to promote civic competence. Within the school program, social studies provides coordinated, systematic study drawing upon such disciplines as anthropology, archaeology, economics, geography, history, law, philosophy, political science, psychology, religion, and sociology, as well as appropriate ontent from the humanities, mathematics, and natural sciences. The primary purpose of social studies is to help young people develop the ability to make informed and reasoned decisions for for the public good as citizens of a culturally diverse, democratic society in an interdependent world. How does social studies instruction at Will Rogers Junior High relate to this definition of social studies? At the junior high, we not only teach how our ancestors affected future generations and the things we have learned from them, but we also have an Advisory hour for 6th grade. During this advisory hour we teacher character development and teach the students how to apply what they learn in their everyday lives. 4. Do you believe that values should be part of the social studies curriculum? If so, what values do you feel are most important for today’s students? Yes, I do. The values of integrity, compassion, and respect; these values can be taught throughout the social studies curriculum. When I teach the religions of the world, I talk to the students about having respect for others and their beliefs. We talk about how some of the heroes of ancient history showed integrity and compassion. This is also carried over into our Advisory hour. 5. Does the State of Oklahoma have state standards for social studies? If so, what is your reaction to Oklahoma State’s Social Studies Standards? If not, do you think that Oklahoma could benefit from a set of state standards? Yes. I believe they should be more detailed. 6. What do you feel are important benchmarks for students at the 6th grade level? English and Math; the reading skills learned in social studies and science trickle over into the English curriculum. The same goes for Math and Science. . How much time per day does each student spend on Social Studies content? 2 hours per day – World History and Advisory 8. How do you rank the importance of social studies in the elementary curriculum? Please rank the following subjects in the elementary curriculum in order of importance to you. 4 Physical Education (P. E. ) 2 Mathematics 3 Science 3 Social Studies 1 Reading/Language Arts 9. How do you integrate technology i nto the Social Studies curriculum? I use power points. 10. Do you believe that the social studies curriculum should be narrowed How to cite Social Studies Interview and Standards Investigation, Papers

Nutrition and Food in Popular Culture Health Nutri Essay Example For Students

Nutrition and Food in Popular Culture Health Nutri Essay tion Exercise Essays The Nature of Food in Popular Culture Since the dawn of the television and movie era, the act and consequences of eating have been portrayed inaccurately. After reviewing nearly a hundred years of motion picture and television archives even the most thorough investigator would be hard-pressed to find a realistic depiction of food. These industries are known for responding to social change in other capacities such as the role of women in society and ever-changing social norms; but when it comes to food, the movie and television industries remains unchanged in its incorrect perception of eating habits. The film industry has a history of responding to changes in society. Movies and television shows now present women and minorities as equal and they no longer condone spousal abuse or spanking children for wrongdoing. This was not always the case. In the 1950s sitcom, I Love Lucy, the central character Lucy was seen putting makeup on her face to simulate a bruise. She did this so her husband wouldnt hit her after she made some kind of mistake with the dinner she was cooking. In that era, a plot line such as this was viewed as acceptable; but a similar plot would be loudly protested in modern times. Todays television viewer sees a much different woman in entertainment programs. Women are depicted as strong and independent characters and spousal abuse is never condoned. In this instance, popular culture responded to a change in American culture. Another example of this would be the changing role of blacks in the film industry. In movies made before the 1960s, black characters were rarely portrayed as anything more than porters, janitors, or factory workers. During the civil rights movement, however, we started to see a more representative depiction of African-Americans in culture. For example, Sidney Poitier in To Sir with Love was viewed as a major stride for racial equality in the film industry. And now, an African-American actor, Denzel Washington, is considered one of the most popular Hollywood stars. In both of these cases, popular culture reacted to a transitioning society and created a different product. Yet, when dealing with food, popular culture has not responded to social change. As society now approaches the 21st century, food has become an increasingly volatile issue. In the United States, subjects like eating disorders, obesity, and unhealthy eating habits receive much attention from the media and the medical community. In fact, eating disorders and healthy eating habits are stressed in most high school health curriculums. Despite the importance of these emerging dysfunctions, movies still portray food and eating unrealistically. Attractive characters eat what they want, when they want, and their bodies remain healthy and strong. Characters in the popular sitcom Friends have eating habits that most doctors would consider ghastly, but the six actors are all extremely attractive, seemingly unaffected by their diets. These same habits would be extremely harmful to the average person and would be loudly opposed if put into words and advertised in the public; yet popular culture ignores this fact. Food is held to a double standard in popular culture. Filmmakers who make violent movies claim to do so because society is violent and they have a responsibility to show the audience reality. The same argument is repeated for the use of profane language, sex, and low social standards. Yet even though eating disorders and the proliferation of junk food into the human diet are rampant in our society, no screen writer or moviemaker seems willing to show this reality. Perhaps it may seem like a trite detail that doesnt concern modern audiences or perhaps modern audiences want to see the attractive characters taking on the unattractive personal habits that the average American embraces. Either way, food and food alone is allowed special treatment in the eyes of the movie industry. .u56dae455841309d64c7630b91fdaf7fb , .u56dae455841309d64c7630b91fdaf7fb .postImageUrl , .u56dae455841309d64c7630b91fdaf7fb .centered-text-area { min-height: 80px; position: relative; } .u56dae455841309d64c7630b91fdaf7fb , .u56dae455841309d64c7630b91fdaf7fb:hover , .u56dae455841309d64c7630b91fdaf7fb:visited , .u56dae455841309d64c7630b91fdaf7fb:active { border:0!important; } .u56dae455841309d64c7630b91fdaf7fb .clearfix:after { content: ""; display: table; clear: both; } .u56dae455841309d64c7630b91fdaf7fb { display: block; transition: background-color 250ms; webkit-transition: background-color 250ms; width: 100%; opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #95A5A6; } .u56dae455841309d64c7630b91fdaf7fb:active , .u56dae455841309d64c7630b91fdaf7fb:hover { opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #2C3E50; } .u56dae455841309d64c7630b91fdaf7fb .centered-text-area { width: 100%; position: relative ; } .u56dae455841309d64c7630b91fdaf7fb .ctaText { border-bottom: 0 solid #fff; color: #2980B9; font-size: 16px; font-weight: bold; margin: 0; padding: 0; text-decoration: underline; } .u56dae455841309d64c7630b91fdaf7fb .postTitle { color: #FFFFFF; font-size: 16px; font-weight: 600; margin: 0; padding: 0; width: 100%; } .u56dae455841309d64c7630b91fdaf7fb .ctaButton { background-color: #7F8C8D!important; color: #2980B9; border: none; border-radius: 3px; box-shadow: none; font-size: 14px; font-weight: bold; line-height: 26px; moz-border-radius: 3px; text-align: center; text-decoration: none; text-shadow: none; width: 80px; min-height: 80px; background: url(https://artscolumbia.org/wp-content/plugins/intelly-related-posts/assets/images/simple-arrow.png)no-repeat; position: absolute; right: 0; top: 0; } .u56dae455841309d64c7630b91fdaf7fb:hover .ctaButton { background-color: #34495E!important; } .u56dae455841309d64c7630b91fdaf7fb .centered-text { display: table; height: 80px; padding-left : 18px; top: 0; } .u56dae455841309d64c7630b91fdaf7fb .u56dae455841309d64c7630b91fdaf7fb-content { display: table-cell; margin: 0; padding: 0; padding-right: 108px; position: relative; vertical-align: middle; width: 100%; } .u56dae455841309d64c7630b91fdaf7fb:after { content: ""; display: block; clear: both; } READ: Islam Essay SummaryThe image and importance of food is greatly distorted in popular culture. Though, movies and television have adapted to cultural change in the past, they seem to ignore changes in eating habits. Some argue that movies represent the society from which they emerge. If a society is crime-ridden, its .